Hey Hale specialises in delivering quality grocery boxes, which is pre-packed according to the recipes that customers select. Each box will be able to satisfy the customers’ taste buds and provide nutritional benefits. The word ‘Hale’ conveys the meaning of being healthy and strong which is what Hey Hale wishes to achieve for the customers. With this goal in mind, everyone is addressed as ‘Hale’. Thus, ‘Hey Hale’ was formed. With a ‘Hey’ included in the name, it creates a perception that the business is calling out to customers. The team strongly believe in inspiring customers to develop a healthier lifestyle through the healthy recipes Hey Hale provides. With an understanding to how tiring it can be to shop for groceries, Hey Hale offer grocery boxes that can be delivered right to the doorstep. Despite the high price points of the grocery boxes, customers will be convinced to purchase from Hey Hale as the quality of the produce is justified by what they pay. Furthermore, each box aids to improve the wellbeing of each customer.